Explosive entrepreneurship

Chapter 112 [Star Appreciation GO]

Beicheng, Budai Company.

"I don't see you in a day, it's like three autumns, sister Qiaoming, we haven't seen each other for tens of thousands of years!" Wang Feiniu said while holding Xiao Ai in one hand and pulling the suitcase in the other.

Fu Qiaoming was extremely disgusted: "You went to [Never Slacking Farmers] for 134 days. According to the fact that one day of absence is equal to nine months, we have only seen each other for 100 years, not tens of thousands of years. Don't inflate randomly."

Wang Feiniu: ...

Fu Qiaoming: "What's the matter with this ugly dog ​​in your hand? The aesthetics are worrying recently!"

The little love on Wang Feiniu's body was a little restrained about the new environment, she pulled her ears up, and curled up her yellow hair, looking cautious.

Wang Feiniu patted Xiao Ai's head reassuringly: "This is Mr. Xiao Liang's dog."

Fu Qiaoming: "I just said how to look smart, well-behaved and obedient, exuding an aura of wealth."

Wang Feiniu: ...

A week ago, Gou Dai made adjustments to [Non-Slack Farmer], Qiu Ren was in charge of the daily affairs of the park, and other executives withdrew to the Budai headquarters.Budai's next focus will also shift to new projects.

Everyone was accustomed to Gou Dai's decision, not surprised, and even asked strangely: "Boss, are you not going to sell the park this time?"

In terms of usual experience, the boss has always sold one project before moving on to the next one.

Gou Dai said that the park is not like software, educational institutions, boutiques, etc. Unless it becomes a leader in the industry and has no competitors to catch up, it can only keep moving forward.Once it stagnates, it will be overtaken by the latecomers and rubbed against the ground.

The special attributes of the agricultural park determine that once it operates smoothly, as long as it is done step by step, it can sit back and relax for a long time.

Gou Dai gave the original team two ways, one is to continue to be responsible for the daily business of the park, and the other is to work with him on new projects.

The core team all chose the latter.

Following Gou Dai through entrepreneurial ventures, they have long fallen in love with the joy of challenging new projects.

meeting room.

Everyone in Budai sat down one by one, looking at the two investors opposite.

He Mingzhan and the others are fairly familiar with him, the behind-the-scenes shareholder of [Never Slack Farmer].As for the woman with delicate makeup and full of aura beside him, she seemed much stranger.

Shen Lianhua approached Fu Qiaoming, and said in a low voice: "This time there is no Mr. Xiao Liang."

In the mind-set of everyone in Budai Company, Mr. Xiao Liang's investment is equivalent to a part of starting a business.

Fu Qiaoming looked at An Ming, who had a big chest and a thin waist, and unconsciously straightened his back, put his chin down, and said in a low voice, "Little couples are having trouble, what do you know?"

Shen Lianhua:? ? ?

The door of the conference room was pushed open, and Gou Dai was late.

"Sorry for being late." Gou Dai and everyone apologized.

This negotiation is quite special. It is different from the past when Budai has completed the entire project plan and even started to invite investors to come to observe and choose whether to invest and the amount of investment.

There is only a basic framework for this project, and even everyone in Budai knows nothing about the project.

"This time, we were invited by Director An to customize an app related to the entertainment industry." Gou Dai said.

Gou Dai opened the simple version of the PPT just completed in the office.

After briefly summarizing the pros and cons of related applications currently on the market, Gou Dai said: "My personal suggestion is to make a star game."

An Ming obviously came prepared, with a wealth of knowledge, and he mentioned the relevant games currently on the market.

Celebrity-related games mainly focus on roles, management, development, etc.

In role-playing games, players act as entertainers or managers, and develop or grow together with the characters. During this period, there can be multiple main and branch lines to interact with stars.

Business games, focusing on business.Players mainly play the role of agent or artist company owner, etc., signing artists and developing companies.

Developing games are similar to the former two, but focus more on developing.By manipulating the success of the character, you can get a "sense of accomplishment".

As for other puzzle and chess games, such as celebrity mahjong, there will also be star elements, but they are not the core of the game.

An Ming made it clear: "The application I want, stars must be the leading factor, not the icing on the cake."

Gou Dai nodded, An Ming is in the entertainment industry, and the purpose of making apps is to promote celebrities.

An Ming suggested: "At present, there are many games where players play the role of managers or artists. I think it's better to proceed from reality and let players play fans directly, and then chase after their favorite artists to develop a plot line?"

Fu Qiaoming, who is known as an older star-chaser girl, nodded repeatedly: "It's good to play a fan, it has a sense of substitution! If you can set the age and image of the character yourself, that would be great."

She has already imagined countless sister-brother relationships.Anyway, mental infidelity is not against the law, who doesn't have the heart of a romantic girl.

Gou Dai felt that it was reasonable, and wrote down the idea of ​​setting the character image by himself, and then said: "I have also considered similar settings, but I am faced with two problems."

"The first is the audience. Using real stars as NPCs is different from using paper people as backgrounds in the past, and it involves users' likes and dislikes. To develop a real-life RPG, the largest audience is fans." Gou Dai wrote on the whiteboard The words "star-fan-popular" were added.

Everyone in Budai was puzzled.

Fu Qiaoming: "Isn't this good?"

However, An Ming understood Gou Dai's intention at once: "The app I want to make is to attract the public's attention to the entertainment industry. The audience includes but is definitely not limited to existing fans."

An Ming is a person who likes to solve problems by himself: "I can invite a sufficient number of celebrity authorizations, including artists with high public recognition. When the number is large enough, its influence is enough to attract non-fan groups."

Gou Dai nodded, not questioning An Ming's ability: "This involves another question, how many plots and characters do we need to involve with such a huge artist pool?"

Veteran star chasing auntie Fu Qiaoming felt the same way and nodded repeatedly. Sometimes four wild men are enough to annoy. If you really set the whole entertainment industry as the target of the strategy, the players may not get tired of it, and the designers will probably go crazy. They should not ask for trouble. .

Gou Dai continued: "Besides, each artist's situation is different, and the plot can only be designed on the premise of fully understanding it. For example, a married male star, what kind of plot do you want to design? Brothers and sisters of the opposite sex ask for help? Love line? This is cheating Does it involve social and ethical issues? Even if you are an unmarried star and design the plot with a full understanding of their characters, you will still face the problem of excessive sexual obscenity."

Gou Dai took a sip of tea and continued: "And unlike paper people, artists are alive and update information every day. For example, in the plot, you are still dating an unmarried star, but in reality, the star is married, the hidden marriage is exposed, Hidden marriage and divorce, suddenly having a few children without getting married, and the collapse of the character design will make the game fall into a very embarrassing situation."

Gou Dai said, and wrote the word "risk" on the whiteboard.

An Ming looked at the whiteboard.

The game must not only be dominated by celebrities, but also be universal, and it must also take into account the feasibility and risk, which is basically an unsolvable problem.

Seeing that everyone was lost in thought, Gou Dai clicked the PPT to the next page.

"Until I discovered a game that was once popular all over the world."

Everyone looked at the screen. On the projection was a game interface with "Pokémongo" written in cursive characters.

"Pokémongo", which is called "Pokémon Go" in Chinese, dominated the headlines of major news a few years ago, not only in the game zone, but also in social news.

"Pokémongo" is a mobile game with the main setting of catching elves, relying on the big IP of "Pokemon", and taking AR real scene capture as an innovative mobile game.

In the game, players can discover and capture hundreds of Pokémon all over the world.

This game satisfies many people's childhood dream of becoming an elf trainer, and secondly, it also satisfies many people's collection control and comparison.

When this game was popular, Nintendo's stock price soared, and the circuit breaker mechanism was once triggered.Countless game companies envy and hate Nintendo.

The craze of catching elves among the whole people has been set off in bursts in various countries. Even the Ministry of Communications of Sam Country has come forward to remind drivers that it is forbidden to catch elves while driving.

Various strange news appeared frequently on social media, such as someone breaking into a military base, someone sneaking into a government building, someone walking into the sea and suspected of committing suicide, all in order to capture elves.

"Pokémongo" has not been launched in China, so the domestic popularity is far less than that of foreign countries, but there are still a lot of players at the beginning, downloading the cracked version, setting up virtual positioning, etc., just to experience the joy of catching Pokémon.

An Ming happened to study abroad in the past few years, and had seen the enthusiasm of the game.

An Ming: "Teng tame "imitated" a similar game before, but unfortunately there was no splash."

Gou Dai nodded: "Because the elves in the imitation game are original, there is no mass base, and the attraction is not strong enough."

An Ming nodded, and suddenly guessed what Gou Dai was thinking: "You don't want to play a game of catching stars, do you?"

"Yes and no." Gou Dai flipped the PPT to the next page, and "Star Appreciation GO" was impressively displayed.

Gou Dai is worthy of being an expert in programming. In a few days, he has already set up the simple framework of the game.

Gou Dai: "Like "Pokémongo", "Star Appreciation GO" also focuses on collection, PVP, and AR real scenes as its main selling points."

Li Xiaobai, who had played "Pokémongo" back then, couldn't help but said, "Well, do you want to use Poké Balls to catch stars in the future?"

Gou Dai: "It doesn't feel humane to capture, so we set players as entertainment appraisers, and changed the way of 'capturing' stars to 'appreciation'."

Gou Dai said, and clicked on the completed simple game screen.

The game is a first-person perspective, walking on the real map, when there are stars near you, the game will remind you.You can come to the star according to the reminder.

After encountering a star, you can "discuss" and "appreciate".

Discussion will consume the energy of the star, the lower the energy, the greater the possibility of successful appreciation.If you don't intend to 'appreciate', you can continue to learn from each other until all the energy of the star is exhausted. If you win the match, you will get certain props, experience and materials.

As for 'appreciation', it is similar to 'capture'.After you successfully 'appreciate' the star, the star will appear in your illustrated book, and you can use the star you have already 'appreciated' in the next 'comparison'.

By 'appreciating' the same star multiple times, the star can be upgraded.For example, if you successfully appreciate the same star five times, you can unlock the star's new skills, and if you appreciate it ten times, you can get the star's new outfit, etc.And so on.

After reaching level [-], players can join the appreciating alliance. Players in the same alliance will have different bonuses. Players in different alliances can fight and compete. The details can be expanded during game creation.

In order to be more intuitive, Gou Dai assumes Wang Feiniu and Li Xiaobai as game stars to simulate.

At the beginning of the game, players will randomly draw a star, and Gou Dai draws Wang Feiniu.

Then Gou Dai walked around the conference room at will, and would constantly receive reminders of "encountering a star". Gou Dai exhausted the energy of the "star Li Xiaobai" he met with discussions, and then successfully "appreciated".

After the "appreciation" was successful, Li Xiaobai's information appeared on the celebrity illustrated book.

Click on Li Xiaobai’s page, there will be five options——

【Data】【Entertainment】【Cultivation】【Story】【Souvenir】

[Information] shows Li Xiaobai's age, birthday, constellation, height and weight, hobbies, works and other basic information.

[Entertainment] is to show Li Xiaobai's ability attributes in various aspects. Gou Dai originally wanted to use 'appearance', 'singing skills', and 'acting skills' as attributes, but later found that it was not easy to operate. complicate the battle.

Therefore, the artistry of stars can only be simplified as "charm", "stress resistance" and "spiritual power", which correspond to attack, defense and vitality in PVP games respectively.

In [Cultivation], players can increase Li Xiaobai's level by feeding props.

As for [Stories] and [Souvenirs], they will be developed in the future.

When the artist reaches a certain level, or the player triggers a special event, the [Artist Story] can be unlocked.

[Souvenir] is to prepare for future game activities and offline activities.For example, if a certain star holds a concert in a certain city, if the player "appreciates" the star in the city, there is a certain chance to get a special souvenir of the concert.

After Gou Dai finished speaking, he looked at An Ming.

An Ming lowered his head in thought.

It has to be said that Gou Dai's idea really considered and perfected all needs.

An Ming: "Boss Gou, the game is very good, but I want to know, how can the game be used to promote celebrities? Instead of just being a game NPC?"

For example, in "Pokémongo", the most popular elves are still the core elves in comics such as Pikachu and Bulbasaur, and some elves with good looks and cute personalities will be welcomed by the public.But its popularity basically depends on its own or previous traffic, and players will not increase their liking for unfamiliar elves in the game.

Gou Dai obviously also considered this level.

"First of all, a star is different from an elf. After most people capture an elf, they will probably appreciate the elf's appearance, and will not look at the elf's attributes, place of origin, etc. Just like most people see a pet dog on the road, they will I think it’s cute, at most I’ll ask for its name, I won’t ask about the pet’s height and weight, whether it can count, or where it usually likes to go.”

"But it's different if you are a human being. When you meet a new friend, you will also ask where you study, where you work, your daily preferences, which milk tea you like to drink, etc., not to mention that the other party is a celebrity. Even if you don't know , After capturing a star, the page will display the star's information, works and a brief overview, ordinary people will read it more or less, this is a publicity process."

"After the game is actually running, we will also integrate the news of real stars into the game. For example, the [Souvenir] function mentioned just now. The star has a movie to be released. If you capture the star of the movie, you can get the game item "X "Movie" movie tickets. On the one hand, it satisfies the hobby of collecting, on the other hand, movie tickets can be sold and exchanged for game currency, etc., which virtually increases the player's impression of the movie. Similarly, albums, concerts, new variety shows, etc., Corresponding activities can also be carried out.”

"At the same time, in the [Yineng] interface, we may add modules such as [Nirvana]. The name of the nirvana can be the iconic feature of the star, such as 'golden voice', 'fairy acting', or some kind of recognition, such as 'National Goddess', 'Neighbor Brother', or named after their masterpieces. They can all increase the understanding of stars in a subtle way."

"In short, as long as the game has a certain number of users and can retain them, it is very easy to disseminate information to users in some form."

Gou Dai's statement was approved by An Ming.As long as the game can be popular, it can't be easier to integrate the declared purpose into it.

An Ming has always made decisive decisions, and after half an hour, he made a decision to invest in this app.

An Ming: "I'll handle the connection with the celebrities. Boss Gou, you don't have to be polite if you ask for it."

He Mingzhan on the side hurriedly said that he would also invest in a share.

Soon, Gou Dai drew up the signing letter of intent and other documents.

An Ming scanned the ten lines at a glance, and only had doubts about one: "Wait a minute, Boss Gou, is this one 'If the project is closed due to business reasons within the contract period, Party B will refund all investment funds to Party A'?"

An Ming also double-checked carefully that he was Party A and Gou Dai was Party B.

This unreasonable overlord clause was actually proposed by Party B himself.What kind of carelessness is this?

An Ming naturally didn't think that Gou Dai was short-hearted, so he was full of confusion.

He Mingzhan on the side answered questions: "Sister An Ming, you are not mistaken, Boss Gou's style is that if the project fails, he will refund the full investment amount. That's how confident he is!"

An Ming rubbed his sore neck, this is not a matter of self-confidence, if this clause gets out, won't others say that she is bullying Goudai?After all, due to her family background, even if she doesn't do anything, a bunch of people will make up her mind to be domineering, let alone have real evidence.

He Mingzhan was much more relaxed, drinking health-preserving scented tea, and said: "Relax, Boss Gou, the Virgin Mary Clause is well-known in the industry. You are the one who got cheap, Liang Junche, that is Liang Si His grandson has taken advantage of it countless times."

After all, he looked at Gou Dai and expressed his loyalty: "But Boss Gou, don't worry, I will not argue with you about this contract. If there is an accident in the project at that time, I will never use it to get back the investment money."

Hearing what He Mingzhan said, An Ming felt relieved.

Gou Dai smiled and looked at the two without saying a word.

Now that he has come up with the project, Gou Dai has naturally made a plan for how to make a profit and how to go bankrupt.

In terms of profit, on the one hand, it is through the sale of in-game props, on the other hand, since it is an AR real-scene game, many commercial landmarks can be introduced to collect sponsorship fees.At the same time, when the game has a considerable number of users and popularity, star companies and film companies are also willing to invest in the game, promote works and artists, etc.During the introduction, there will be a lively scene of three-way charging.

In terms of losses, Gou Dai consulted a large amount of information.

First of all, as a collection game, its freshness and retention are limited.Some players uninstalled after being busy for three or four days, and some got bored after completing a certain amount of illustrations.For example, "Pokémongo" had nearly 3000 million daily active users at its peak, but after a year, there were only less than 500 million left, which directly lost 5/6. This is a terrible data.

Of course, natural user churn cannot complete the goal of "from success to bankruptcy" within a few months, which is required by the entrepreneurial failure system.

There is naturally a faster way to accelerate its closure.

For example, it was directly suspended - AR games are difficult to guarantee the safety and privacy of users and the safety of players. These two aspects are social issues that Huaguo's senior management attaches great importance to. If they cannot be handled well by then, they may be suspended at any time. .

For example, poor user experience-wherever there are games, there will naturally be cheats.The biggest hang of this type of game is the map hang.After all, in the current society, everyone is busy, and few people can roam the streets and alleys every day, wandering around the world, so many players who are eager for success in the game will choose to "hang". The existence of "hanging" will force away a large number of law-abiding players.After leaving a large number of cheating players, Gou Dai can choose the right time to seal all the cheating players, which will naturally cause most of them to retreat, so that people will leave the building empty.

If the above two aspects are not strong enough, Gou Dai will naturally have a countermeasure.

For example, adjust the game later to make it more irrational.For example, in some provinces, the difficulty is lowered, and a large number of stars can be tasted by walking on the road.Some provinces allow you to travel all over the city, and you can only encounter seven or eight stars repeatedly.In this way, players can retreat due to "unfair treatment", and it is more likely to cause social topics, putting the game at the forefront of "regional conflicts".

For another example, the main body of the game is a star, which is different from elves or paper people.Even if the method of collecting illustrations minimizes the risk, as long as it is a living person, it can make moths.At that time, some celebrity scandals broke out, the game was not handled well, and even added fuel to the fire, and it was easy for players to boycott it.

"Boss, boss." Li Xiaobai went to Gou Dai's side and grabbed Gou Dai's sleeve.

Gou Dai cast a puzzled look.

Li Xiaobai dragged Gou Dai to the corner of the conference room, with a coy expression, hesitating to speak.

Gou Dai was also a little apprehensive, could it be that Li Xiaobai had noticed his little Jiujiu.He is most worried about employees pointing out the bankruptcy risk of their own projects.If you insist on not changing it, it will easily affect the naturalness score of the system.

Li Xiaobai plucked up his courage: "Boss, do you have any thoughts about me?"

"Thoughts?" Gou Dai was puzzled.

Li Xiaobai looked at Gou Dai's face and had to admit that the boss's face was more delicate than a work of art.

"When you demonstrated the game just now, Li Xiaobai's information in the game was accurate and clear. He even knew my height, weight and hobbies." Li Xiaobai lowered his head, thinking of the unspoken rules of the workplace in TV dramas.

The unspoken rules in the workplace are abominable and heinous, but if the partner is changed to a dog, it seems that it is not impossible?

Li Xiaobai does not lament that his three views follow his five senses, and his sexuality follows Gou Dai, and he is even eager to try.

Gou Dai was stunned for a long time, and finally understood what Li Xiaobai meant.

Gou Dai: "Xiaobai, I think you have misunderstood. I have directly extracted these materials from your initial job application resume."

Li Xiaobai: ...