NIP #417 - The world's diversity
#417 - The world's diversity
"Now that we have such excellent products, we must learn from them," Nakamura Ken blurted out Ishida Tai San's thoughts. "We not only need to buy Dongda's mass-produced cars as soon as possible, but perhaps it's time for our international students to go to Dongda's automotive industry to study diligently."
That's right, these two little devils have already thought of it together. When they can't win in research and development, they first learn to "copy," thus finding the secret to "overtaking on a curve!"
"Yoshi, since Nakamura-kun has already found a method, let's go back and implement it properly. We cannot allow Dongda's automotive industry to ride on our necks," Ishida Tai San said fiercely.
"Besides this, perhaps we should also put some pressure on Dongda's automotive industry in other aspects. We need to establish a Dongda Automotive Countermeasures Department to seriously treat this potential competitor."
Ishida Tai San's approach was perfectly normal during this period.
In fact, whether in the world of "Bright Sword" or in the main world, the little devils started from copying without exception.
From a pencil to various electronic industrial products, the little devils adhered to the doctrine of taking and copying first, followed by gradual micro-innovation.
No one knew that Dongda's cars had not yet gone overseas, but someone had already set their sights on copying them.
Of course, the little devils wouldn't be so blatant. Dongda's automotive appearance patents had already been submitted, so it was unlikely that an exact replica would appear.
However, in areas like engines, it was hard to say whether a pixel-level copied little devil's new engine and transmission might appear.
The little devils have been developing industry for decades. Their copying ability is already superb. Although a car engine is a very sophisticated industrial product, the difficulty of copying it exists, but it is not insurmountable. At least, it avoids many detours compared to redeveloping a similar engine.
The next day.
Geng Pusheng watched the increasing number of reservation customers in the crowd, his smile growing wider.
Most of these reservation customers were young people buying Golfs, because for their first entry-level car, they didn't pay much attention to the brand, but rather considered practicality and price more.
The product power of Golf was simply head and shoulders above the other new cars launched at this exhibition. Whether it was the product appearance or practicality, power parameters, and other indicators, it was far ahead of its competitors.
As for concerns about the quality of the new brand, the manufacturer promised a 5-year, 150,000-kilometer warranty on major components. Currently, all car manufacturers provide a 3-year, 60,000-kilometer warranty. This means that Dongda dares to offer double the warranty time as an explanation of their quality.
You need to know that these are all written into the car purchase contract, and quality problems must be resolved with real money.
Unless they do a quick deal and go bankrupt and run away.
But everyone knows that the automotive industry is a special industrial product that requires huge investment and long-term, large-scale sales to make a profit.
Any car manufacturer that only considers making quick money will undoubtedly die miserably.
Moreover, in this new world of increasingly large trade, if such a bad scandal really occurs, it will not only affect the automotive industry of one country, but also ruin the reputation of the entire export.
Such a huge price indirectly guarantees these car warranty promises.
What seems to be a simple car warranty is actually a guarantee of a country's credibility behind it.
Basically, most well-known brands are sold at ZDK. As a seller, they have no particular stance. They distribute whatever cars sell well. Therefore, they prioritize contacting manufacturers of popular models at car exhibitions every year.
Because this is directly related to their income for the next year.
If they miss out on a best-selling model and it falls into the hands of a competitor, it would be a tragedy. As the number one car sales player in De San, Waterman doesn't allow such things to happen.
"No need to guess. Within three days, the latest reservation number for Golf is already 3518," Waterman said without hesitation, revealing the information he knew. After all, John's Austrian market doesn't have a conflict of interest with his De San market. On the contrary, due to the complex historical relationship between the two sides, there are many contacts, communication, and collaboration.
"Oh, that's an amazing figure," John said. "I thought their pre-sales would be hot, but I didn't expect them to be this hot."
"So, have you decided to cooperate with them?"
"Maybe we can consider exclusive distribution," Waterman said, his eyes flickering.
"Waterman, are you thinking of playing it this big?" John was a little surprised.
Exclusive distribution is not so easy to play. If you win, you'll have a flood of wealth, but if you lose, the losses are also relatively large.
Because the investment in building a 4S store for a specific brand is not small.
Selling cars is not a simple matter. It's not just about putting the cars on display in the store.
You must also have a complete after-sales maintenance service system to support it, commonly known as a 4S store.
If it is not an exclusive distribution, then the construction of this 4S store is not a necessity. You can choose to sell it in the store mixed with other cars. If you need maintenance services, you can go to the 4S store established by others.
These 4S stores can be invested and built by the manufacturer itself, or they can be built by other licensed distributors. A rarer case is exclusive distributors, who must complete the comprehensive construction of a complete sales and after-sales service system.
Under normal circumstances, no one would do this unless it is for a large brand with huge sales.
You need to know that covering a distribution country's 4S system is not just about building a few stores. Even if it is based on the main cities of De San, it may be necessary to build dozens or hundreds of 4S stores in the first phase to support a service system that sells tens of thousands of cars a year.
Similarly, if you don't sell tens of thousands of cars a year, then this construction cost cannot be amortized to achieve sales profits.
Waterman dares to bet so big, indicating that he is not only optimistic about these cars from Dongda.
Looking at Waterman's serious eyes, John couldn't help but feel a little tempted.
To be honest, he was also very optimistic about Dongda's cars. Don't be fooled by the public's perception that their appeal lies in the cost-effectiveness. In each price range, Dongda's car prices are more than 10% lower than competitors, but the space and power are superior. Plus, the car's exterior is very attractive, making its cost-effectiveness far surpass its competitors.
The only thing that makes users hesitate is that it's a new brand with no reputation. For entry-level family cars like the Golf, brand awareness isn't that important, but for commercial vehicles, the brand stands out.
So, among the pre-order customers that Waterman and John saw, Golf accounted for the majority.
"Waterman, to be honest, you value their potential, right?" John said. "Dongda's models, without a doubt, have much stronger originality compared to their neighbor, Dongyang Xiaorizi's products. You want to bet that they will continue to develop more and stronger products?"
"Indeed, John, have you noticed that, in the current Blue Star, Dongda's military industry is essentially world-class? Whether it's fighter jets or tanks, or even at sea, Dongda has pioneered the development of nuclear submarines capable of global underwater navigation! The advent of this new type of weapon has greatly offset the significance of aircraft carrier battle groups." Waterman didn't need to hide much from John.
"Their breakthrough in the automotive industry, these products that can be said to be leaps and bounds, I don't think are just a flash in the pan, but rather their accumulation of industrial technology has begun to spill over into civilian industrial products. If we step in at the beginning, we may be able to obtain the product agency of a major pillar of the world's automotive industry in the future at a relatively small cost.
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In my opinion, Dongda's automotive industry will soon be comparable to the automotive industries in North America and Continental Europe, if they can continue to invest in brand building."
John didn't expect Waterman to see the problem from such a unique perspective, but on closer thought, the result of thinking from this perspective seemed to have no problems.
The opportunity for the automotive industry to overtake on a curve is not to say that it doesn't exist at all, but from the known historical experience of the world, the development path of the automotive industry in North America or Continental Europe has only been possible after the internal industrial base technology has developed to a certain level.
Automotive materials, machining equipment, accumulation of automotive design experience... each link cannot be surpassed simply by saying it can be surpassed.
In this industry, there is almost no such thing as a flash of genius inspiration that can produce a stunning model and dominate the world's automotive industry.
Personal heroism is almost impossible in the automotive industry.
"If that's the case, our ATL company should also reconsider the target of the cooperation agreement with these Dongda car manufacturers, and whether it should be changed to exclusive agency." John lowered his head and thought carefully for a while, and said solemnly to Waterman, "Waterman, maybe you can wait for my news. If you're not in a hurry, I'll communicate this situation with the old men at headquarters. You know, I can't have as much influence in the board of directors as you do."
Exclusive agency has high risks, but also high rewards.
Let's put it this way, if it's really as Waterman said, if these Dongda car companies can achieve a three-legged situation with Europe and North America in the future, they, as the exclusive agents in their respective countries, are equivalent to being far ahead of their competitors.
Such huge performance is enough for Waterman and John, high-level distributors, to take another step forward and add a huge weight to becoming a member of the board of directors.
Geng Pusheng and others will not know about the two completely different plans of Xiaorizi and European distributors. They are only following the previous successful tactics, using Panda to attract traffic to maximize the role of the exhibition, so that as many viewers as possible flow to Dongda's car booth, so that more people know that Dongda has developed several amazing car products.
At the same time, Geng Pusheng and others summarized the situation here every day and sent telegrams directly back to Dongda, so that their families, especially Ren Zhong, who has been concerned about the exhibition, could understand the situation on the front line as soon as possible.
Ren Zhong was finally relieved after receiving the news. He was originally worried that it was too early to cross time and space, and these classic models would not be favored by the world's audience, but the behavior of the audience on the spot made him understand that classic products can always travel through time and space.
So, without hesitation, he let Geng Pusheng and others begin to implement the global brand promotion plan formulated earlier!
You need to know that this will cost a lot of money, covering a series of plans such as brand promotion and sales channel construction. According to the prior plan, if the public's response to these models at the exhibition is mediocre, then Ren Zhong will postpone this plan, wait for the product to derive another generation, use the first generation to do a light test, and then start large-scale global promotion after trial sales accumulate feedback and improve the product in a small number of regions of major powers, especially in the two major developed automotive markets of Continental Europe and North America.
Now the effect of the test has been confirmed in advance, and the product power of these products has been deeply concerned by the public, then a series of brand-building channels such as auto shows, major sports events, and media advertising will begin to exert their strength!
To put it simply, it is to burn money first to create product awareness.
Before the advent of the Internet, this was the only way to build a brand.
Of course, creativity in advertising is also a multiplier to improve advertising effectiveness.
In this regard, it is Ren Zhong's specialty.
As the biggest bug spanning two worlds, Ren Zhong chose a very impactful theme slogan for the flagship models of these four car companies.
Golf: Experience life, Golf!
JETTA: The way of the car, only JETTA.
Passat: Lead the era, drive the future.
Raptor: Further and freer!
Combining the inherent characteristics of these main models and the potential users of the main promotion, the theme slogans chosen by Ren Zhong, in this world where advertising has not yet rolled out to the sky, suddenly highlighted a fresh and refined style!
At the same time, it takes into account the dual promotion of the model and the brand image of the car manufacturer.
As these advertisements were first launched in Clock Country, and recruitment advertisements began to be posted in the exhibition hall and Clock Country, Dongda's automotive industry finally began to ripple in Continental Europe!
But what is surprising is that before the Clock Country distributors came to the door, two major distributors from De San and Austria joined hands to seek cooperation!