NIP #208 - Is Mr. Lu the God of Business? (2 in 1 order required)
#208 - Is Mr. Lu the God of Business? (2 in 1 order required)
Afterward, as Lin Ming continued to explore the features of Peach Garden Lightyear, he discovered a plethora of thoughtful aspects of the website.
Firstly, previous live-streaming platforms had a feature called 'co-streaming PK,' where the side whose fans gifted more presents would win.
In reality, this feature was a test of the financial power of each side's fans. However, Lin Ming soon discovered a difference when he connected with another adorable pet streamer.
On Peach Garden Lightyear, the two co-streaming hosts didn't have to compete with each other. Instead, they could collaborate and act cute together.
The platform encouraged hosts to create more entertaining content through collaborative co-streaming, and the hosts would jointly share the gift revenue from the live stream.
If the total gifts in the live stream reached a certain amount, both hosts would receive additional official gift rewards.
The comment section erupted with praise:
"Damn, this change is amazing! I no longer have to be anxious about my favorite host not being able to win the PK!"
"Exactly! This is so much better. Why do they have to co-stream PK and ridicule each other, creating a chaotic atmosphere? Some deliberately create program effects, but I've even seen some hosts get into heated arguments and want to confront each other in real life!"
"Peach Garden Lightyear has truly mastered the art of anti-involution."
Driven by this live-streaming mechanism and atmosphere, more and more hosts who leaned towards lighthearted and everyday content began to join the Peach Garden Lightyear platform.
At the same time, Peach Garden Lightyear would often pop up prompts in the live-streaming background, encouraging hosts to live stream in relaxing settings.
For example, adjusting the color scheme and layout of the live stream to create a comfortable and relaxing environment, making people feel as if they were on vacation.
In such an atmosphere, hosts were more inclined to live stream slow-paced and relaxed everyday content, such as outdoor camping live streams or home cooking and adorable pet live streams.
After live-streaming for a while, Lin Ming also discovered another difference from other platforms: there was very little hostility in Peach Garden Lightyear's live streams, and there were basically no 'slice' guys.
This was because Peach Garden Lightyear took a heavy-handed approach to the content of the comments, strictly purifying the comment environment and cracking down on the doxxing of hosts.
...
Viewers naturally felt very comfortable in such a relaxed and leisurely atmosphere, and some wanted to give gifts to the hosts.
As a result, when they went to give gifts, they discovered that the gifts in the live stream were divided into two types: premium gifts and event gifts.
Free users could also obtain event gifts through daily tasks within the live-streaming platform, just like completing daily tasks in a game. Moreover, they were surprised to find that the value of event gifts was not lower than that of paid gifts!
And after the gifts were given, the hosts would receive real money.
Each host, depending on the type of game they played, had different event gifts for their live stream.
For example, Lin Ming, as an adorable pet blogger, had live-stream gifts such as cat girls, cat litter, cat climbing frames, cat toys, and other pet-related consumer products.
Moreover, each gifted item was a real brand that existed in reality!
According to the platform's rules, hosts had to recite the full name of the gift when thanking for it.
Therefore, the brands in the live stream gradually became familiar to the audience.
In Peach Garden Lightyear, each type of live stream had different sponsors.
The live streams of food bloggers mainly featured gifts such as cookware, seasonings, bread machines, coffee machines, and dishwashers...
The live streams of game streamers featured gifts such as gaming chairs, computer equipment, gaming headsets, and game controllers.
Even the live streams of hosts who just sat in their bedrooms staring at the screen and acting cute had gifts such as beanbag chairs, massage mattresses, massage chairs, and robot vacuum cleaners.
Soon, more and more veteran live-stream viewers began to post on Weibo, forums, and other places, praising Peach Garden's model.
"I can get free gifts to reward my favorite hosts by completing daily check-in tasks every day without spending money, can you believe it?
And these gifts aren't just small change; they're worth a hundred yuan or so. It's as if Peach Garden Lightyear is directly subsidizing users."
"Moreover, these gifts don't feel out of place in the live stream; they perfectly match the content the host is going to broadcast. They don't affect our viewing experience at all, unlike other live-streaming platforms with their airplanes, rockets, and spaceships, which feel a bit out of place."
"Don't even mention it. When I watch live streams now, just listening to the hosts thank for the gifts, I've already memorized the names of several brands. It's even made me a little tempted to try their products."
"Peach Garden's move is clever. Which little genius came up with this idea? It's a win-win-win-win situation for businesses, the platform, hosts, and viewers!
I've never seen this kind of live-streaming platform after watching live streams for so long. It's simply heretical and industry-disrupting."
"As a loyal fan of Peach Garden, do you think that's all there is to it? Have you forgotten Peach Garden's specialty?
That's right, one more!
I think Peach Garden Lightyear will definitely come up with more heaven-defying tricks in the future."
...
In just three days, Peach Garden Lightyear quickly broke into the live-streaming industry.
Then, website users were surprised to find that the heaven-defying trick they were expecting actually came!
With the emergence of more and more popular live streams, a Q version of a small sprite called the 'Gift Messenger' would randomly refresh in many live streams.
The image of this little sprite was somewhat similar to a miniature version of Melissa.
She would drop treasure chests in the live stream. Viewers who were lucky enough to pick up a treasure chest could receive official merchandise from Peach Garden's games by filling in a delivery address.
Moreover, these peripherals were all limited edition non-sale items that were not available on the market.
At first, some people were skeptical: "Is this real? You don't have to spend a penny or do anything, just move your hands and you can get limited edition peripherals for free?"
Some people who drew treasure chests filled in their home address with a try-it-and-see attitude.
Soon, on Weibo, Tieba, and D sites, people began to show off their unboxing of the arrival of peripherals.
These things looked greedy to the fans,
There are figures of cat girl characters in Cat Paradise, music boxes with animation BGM, Q version elf badges and stickers of island owner life, cultural shirts and keychains of Mouth Cannon Life...
Below these unboxing posts, the popularity of replies soared:
"Peach Garden is so generous, although I am a student, but you actually...really sent me?!"
"Ahhh, I want it too! These peripherals look good in quality, I have to squat in the live broadcast room every day to try my luck!"
"I want Ilya's figure, is there any old brother selling it on Xianyu, I can buy it at a premium."
"I'm crying, why have I never encountered such a good thing! Suspecting life..."
"I want the land feather demon husband's stand, the ball."
"I only hung up in the live broadcast room for 16 hours yesterday, and the website background reminded me of fatigue warning, cough, I don't really care about the surrounding, I just want to contribute to the popularity of the website, why stop me from supporting my own anchor?"
...
Peach Garden Lightyear has been in a state of crazy praise from the whole network for a week.
First of all, many small and medium-sized anchors who can't get along on other platforms praise the conscience of Peach Garden Lightyear platform,
Although not all anchors can get signing opportunities, a guaranteed salary of 4,000 yuan a month at least allows those future stars with potential and program effects not to starve to death or be buried because of the low popularity in the early days of the live broadcast.
Secondly, users praise that they have to pay out of their own pockets to reward anchors on other live broadcast platforms, and fiercely PK with fans of other anchors, but here they can not only get free gifts, but even earn some, and may be accidentally hit by treasure chests at any time.
All the brand owners who cooperate with the website are also crazy praise, before putting advertisements on other live broadcast websites, there are disgusting bidding rankings, and other sponsors crazy involution, those who can't win will be assigned to the edge corners,
However, in Peach Garden Lightyear, the sponsorship of the brand side can not only be accurately put into the live broadcast room of the other party's type, but also with the anchor's sentence of gift thanks for high-frequency display, this advertising effect is leveraged!
Many brand merchants, the recent flagship store sales soared!
As for Peach Garden Lightyear website itself, not only has it gained a large number of active users and potential anchors, but also the number of brand parties that have cooperated and signed contracts has reached hundreds.
Regarding this phenomenon, someone posted and sighed:
"I always feel that in Peach Garden Lightyear website, all participants are quite happy, and not so involved!"
"There really exists a non-zero-sum game business model in the world, and everyone benefits!"
...
Just when everyone thought that this was all the characteristics of Peach Garden Lightyear,
In Melissa's live broadcast on the weekend, Peach Garden once again gave all users and fans the whole heaven-defying trick.
When Melissa was connected with a viewer, the other party said:
"Miss Melissa, you have said from the first live broadcast that you are the real owner of this website, can you please prove this?"
Melissa smiled slightly and proved this in the next live broadcast.
When chatting with Shuiyou about happy and pleasant topics, the background of the homepage is bright orange-yellow, and the fan avatars and gifts are flashing with gold.
The animation elements on the page become cheerful little animals, they jump and play on the screen.
When Melissa is moved by the story of a Shuiyou, the theme color will turn into a soft pink, cherry blossoms will fall on the page, and the background music will become gentle piano music.
When she is excited, the entire website will become a dazzling dazzling color, gorgeous fireworks appear on the page, and the gift bar is surrounded by flashing stars.
Finally, Melissa simply waved her little hand, and the entire website page UI layout was reconstructed!
When the audience in the live broadcast room was stunned to watch the whole process, they were completely crazy:
"Damn? What did I just see?"
"We thought your persona was just talking, but you're giving me the real thing?"
"Peach Garden is still that Peach Garden, no matter what product it makes, it always breaks the limits of our imagination."
"Awesome plus! No regrets in this life powder Peach Garden!"
"As expected of Peach Garden, it's easy to do things that others can't!"
...
Melissa's explosive ability display on the weekend quickly broke the circle.
The most ⊥ new ⊥ small ⊥ said ⊥ is ⊥ in ⊥ six ⊥ 9 ⊥⊥ book ⊥⊥ bar ⊥⊥ first ⊥ hair!
Many viewers who came here because of their reputation poured into Peach Garden Lightyear to experience it,
Moreover, Peach Garden Lightyear's live broadcast website has both PC web side and mobile terminal, and the viewing experience is quite comfortable, which makes the website's users appear in a new round of high-speed growth.
Many anchors from other platforms vaguely expressed their envy of the live broadcast atmosphere and benefits of Peach Garden Lightyear in Weibo posts, but there is no way, they still have long contracts with the existing platform, and they have to pay sky-high liquidated damages if they violate the contract,
So they can only sigh, and their words reveal endless envy and loss.
There are also many brand owners who signed contracts with Peach Garden Lightyear, who happily accepted commercial magazine interviews and said:
"Although, the outside world is quite controversial about Peach Garden's gift reward model, for example, many people will say that Peach Garden will use our sponsorship fees to subsidize users, but these subsidized money is completely within our ability to bear, and the benefits we earn are far several times more than the early investment."
The self-media of major live broadcast industries began to turn the tide and praised Peach Garden's new model exploration:
"Live Broadcast Situation":
"Peach Garden Lightyear's leisurely and relaxed atmosphere is a clear stream even in the entire live broadcast industry."
"A Week of Anchor High-Energy Broadcast":
"In the past few days, our editors have all been neglecting their duties and squatting in the live broadcast room of Peach Garden Lightyear, planning to pick up the cat girl paradise figure, not to mention, I have to go grab it now."
"Live Broadcast Reconnaissance Eye":
"Thank you Peach Garden for curing the editor group's choice phobia, originally we picked coffee machines and picked them out, so we simply found a brand from a live broadcast room gift of a favorite anchor, and it turned out to be surprisingly good to use, which shows that Peach Garden company has carried out strict control in the selection of partners, very worry-free!"
Faced with the public opinion offensive launched by anchors, fans, and self-media,
Major financial media and industry commentators have also changed their tune,
"Cultural Industry Observation":
"Whether it is live broadcast experience, technical strength, business model or development potential, Peach Garden will be a strong competitor for the [Annual Best Live Broadcast New Star] selection, and Leopard Tooth Live, which was originally no suspense, will usher in new competitors."
In the comment area of this news, someone mocked:
"The pen name of this post is so familiar, I remember this expert said before that Leopard Tooth Live's selection this year is invincible?"
"Good guy, it's only been a few days, and he's slapped himself in the face so hard."
"Is this the level of the bricks? I can do it too."
"The live broadcast industry has long passed the era of bricks and authorities guiding public opinion, after all, live broadcast platforms are also afraid that users will compare goods with each other, this comparison, the gap is compared!"
There are also some old fans who used to give gifts to Jelly Bean Candy like crazy, but were treated indifferently by Jelly Bean Candy and were heartbroken, and began to pour into Jelly Bean Candy's live broadcast room and start mocking mode:
"Jelly Bean Candy, have you forgotten that it was the poor brothers who supported you and supported you piece by piece? Now you look down on us?"
"Candy, you've changed. You've become more crazy and mercenary than when you debuted, but thankfully, I've found a new haven for my soul. Goodbye, and never again!"
"At Peach Blossom Spring Galaxy, a 100-yuan gift makes Sister Melissa ecstatic. You're too good for that now; you don't even look at 1000-yuan gifts. You're so impressive, so high and mighty!"
"I've been watching Peach Blossom Spring Galaxy for days, not spending a single penny and still having a blast. I even got a free badge as a bonus. Looking back, I feel so foolish for showering you with gifts and eagerly waiting for you to call out my name."
......
At this moment, Candy's live stream was still promoting her photobook.
Seeing the screen filled with comments trying to stir up trouble, she felt incredibly bewildered and lost.
Her brows furrowed, her hands involuntarily clenched into fists, and her eyes were filled with anxiety.
Who was she?
The former Douyu queen!
Which time she participated in Douyu's annual gala, weren't these otaku surrounding her, calling her 'wife, wife'?
Why are they suddenly acting so distant in the comments, as if they're looking for new love?
Busy with live streaming matters recently, she had vaguely heard about the rise of Peach Blossom Spring Galaxy, but hadn't experienced it herself.
When she clicked on the live stream link sent by her fans, she almost fainted from anger!
The reason was simple.
The one stealing her popularity was actually an artificial intelligence written entirely with code. How could she tolerate this?
What made it even harder for her to accept was that all of this was the work of the Candy triplets, the operators of Peach Blossom Spring Galaxy!
You know, the Candy triplets were completely insignificant in her eyes.
Back in the girl group days, she often lost to her in idol elections. Who knew the Candy triplets were so amazing now, managing the live streaming website so well?!
After the live stream, Candy's hand trembled as she picked up her water glass, gulping it down in one go, still unable to calm herself down.
Because at this moment, she opened the Leopard Tooth Live's operations backend and discovered that the website's active users had decreased by a full 20% in the past week.
And where those 20% of viewers had gone was obvious.
She frantically panicked in her heart.
She was carrying Liu Lan's expectations for the Liu Group's live streaming business. If she suffered a setback right from the start, how could she succeed?
Just then, the female secretary who had just entered interrupted her thoughts:
"Director, this is the draft of our Leopard Tooth's strategic cooperation plan with the Liu Group across all industries. Please take a look."
Hearing this, Candy's expression softened, and she felt slightly reassured.
That's right, she almost forgot that Leopard Tooth Live wasn't fighting alone!
It had the Liu Group backing it!
Your Peach Blossom Spring Galaxy's business model is certainly awesome,
But! I can use it too!
And the Liu Group is involved in technology, catering, home appliances, entertainment, communications, and other industries, its influence on channels and brands is something that Peach Blossom Spring can't even hope to match.
Candy opened the plan and began frantically typing on the keyboard.
......
While the Peach Blossom Spring Galaxy website was exploding in popularity, that episode of "Weekly Streamer Highlights" featuring the Candy triplets' interview
was once again dug up by Peach Blossom Spring's fans.
Everyone sighed, lamenting how they were laughing at the Candy triplets while watching at that time, but they didn't expect that they themselves were the clowns!
The old fans who had been there since the first product actually knew very well,
that although the employees of Peach Blossom Spring, like their CEO Lu, always had a silly aura, if they really believed they were fools, then they would be tricked by Peach Blossom Spring!
Combined with some R\u0026D interview documentaries and various inside information, it can be seen that the employees of Peach Blossom Spring are often influenced and hinted at by this CEO Lu.
Could it be that this CEO Lu is a true god of management?!
......
At this moment, at the Peach Blossom Spring villa.
Lu Yu, who was leisurely eating potato chips, suddenly sneezed three times in a row!
He touched his nose.
Who the hell is talking bad about me again?